Irvine was officially designated as a "New Town" in 1966, the fifth and last to be developed in Scotland and the only 'new town' to be located on the coast. This section will detail some of the developments that took place during this time, and those that did not take place at all.

Beach (or 'The Shore', as it is known locally) ps - by Crawford Fulton
This image was taken by Jutta Meyer.

The Water Bridge and Low Green (1971-2) - by Crawford Fulton
This photo was taken by George McMaster from one of the Fullarton Flats. The first demolitions, to make way for the creation of the Rivergate Shopping Centre, can be seen on the right (just behind the shop units at the foot of Bridgegate). If you look to the top of the picture, there is no sign of the construction of the Northern Approach Road nor of the bridge which serves it.

Bridgegate (circa 1971) - by Crawford Fulton
This image is taken from George McMaster's Collection. You can clearly see that businesses are starting to relocate in readiness for the demolition of the north side of the street. My thanks go to William Strannigan for these comments: '(this) photo contains, in the centre, a cafe owned by Joe Bramanti , run by a Benedetti who's brother I think was Giovanni Benedetti , who's became a millionaire from industrial cleaning clothes, and industrial rags. His daughter is the famous renowned violinist Niccola Benedetti . I spent a lot of time in that cafe, it was across the road from my grandfathers other bakery shop , J.Short and Sons.'
I. like many Irvinites, had a deep love of the mutton pies which you could buy, piping hot, in Short's bakery.

Young's Store, Cochrane Street (1972?) - by Crawford Fulton
This image was taken by George McMaster. It is very sad to see window of this shop, which I visited regularly as a child, boarded up, prior to its demolition.


