This photo shows Montgomery and Loudoun Streets, a few years before their complete destruction. Pre-1967, the view along Loudoun Street (to the right) would have been dominated by the elegant steeple of Irvine Old Parish Church; it was, by this time, overshadowed by one of the 5 multi-storey Fullarton Flats (you can make out the church to the right of this structure).
This photo was taken by George McMaster. In the distance (centre to left) are the Dalry Hills. To the right of the photo are the buildings which belonged to Ayrshire Metal Products (manufacturers of cold rolled steel). These structures (demolished in the first years of the 21st Century) included remnants of the former Irvine and Ayrshire Dockyards. Ships were built in Irvine from the medieval era until 1936.